Turning exhibitions into sales opportunities
Welcome back to the Mastering Sales & Negotiations podcast. This week, we're joined by Tracy Shah, Joint Managing Director at Venture Marketing Group. Having spent decades working across exhibitions, conferences and events, Tracy has seen first-hand what separates organisations that generate meaningful opportunities…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
Similar episodes from other shows
More like Mastering Sales and Negotiations →
Why Your Trade Show ROI Is Suffering and How to Fix Your Sales Team's Booth Strategy
B2B Events Take Centre-Stage | Why events are now the headline act For GTM - with Felicia Asiedu of Cvent
Insights from a Marketing Veteran with Megan Beattie
Mindset, Sales & Success: Lessons from the Trading Floor with Hayley Rosenlund
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.