B2B Events Take Centre-Stage | Why events are now the headline act For GTM - with Felicia Asiedu of Cvent
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Felicia Asiedu, European Marketing Director at Cvent, a global leader in event technology. Together, they explore a critical shift happening in B2B marketing right now: the move from treating events as one-off tactical activities to…
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