Gabe Rogol: A Masterclass in Demand Gen
Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts. If you are…
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