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The Official SaaStr Podcast: SaaS | Founders | Investors — SaaStr 862: The Dashboard Is Dead: What Snowflake's CMO Does Instead
Not scored yet49m·2026-06-19·Technology

SaaStr 862: The Dashboard Is Dead: What Snowflake's CMO Does Instead

The Official SaaStr Podcast: SaaS | Founders | Investors

The Dashboard Is Dead: What Snowflake's CMO Does Instead Denise Persson runs a 700-person marketing organization at one of the most data-rich companies on the planet, and she does not start her morning by logging into a dashboard. She interrogates her data directly, gets answers to questions she used to have to Slack…

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