

AI can do the research, but it can’t build the relationship
Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast we had the pleasure of being joined by entrepreneur and sales leader Mike Pritchett. In our chat we discussed where AI ends, and where humans must begin in order to balance automation and authenticity…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
Similar episodes from other shows
More like Mastering Sales and Negotiations →
The Most Human Organisation Wins: The Trust Challenge Facing B2B Sales, with Tim Hughes

Why people and AI make good business partners | Shervin Khodabandeh

Why Humans Matter in the Age of AI with Dara Ladjevardian

We replaced our sales team with 20 AI agents—here’s what happened | Jason Lemkin (SaaStr)
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.


