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James Reed: all about business — 54. The secret behavioural prompts brands use to influence your choices | Raphy March
Not scored yet1h 07m·2025-11-24·Business

54. The secret behavioural prompts brands use to influence your choices | Raphy March

James Reed: all about business

How can businesses gain a true understanding of what drives customer decisions? And how can science be applied to create marketing that not only feels deeply human but also delivers measurable results? Today on All About Business, James is Raphy March, Managing Director at Cowry Consulting, a pioneer in combining…

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