Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them
Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Summation with Auren Hoffman
See all episodes →
62%OpenAI Chief Economist Ronnie Chatterji: measuring the greatest technology of our time
61%Nir Eyal on belief, motivation, and the end of suffering
60%Felicis founder Aydin Senkut: why moats are dead and alive
Similar episodes from other shows
More like Summation with Auren Hoffman →
EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
8 Fascinating Psychological Biases - Richard Shotton - #592
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
How to Make Better Choices in Retirement with Richard Shotton
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.