EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing. The gap between what consumers say influences them and what actually drives their…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Embracing Marketing Mistakes
See all episodes →
26%EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist
EP 133: Uber Eats' First Marketing Hire On AI Search
You Waited 15 Minutes for a Taxi. Now Seven Feels Rude
Similar episodes from other shows
More like Embracing Marketing Mistakes →
1273: Richard Shotton & MichaelAaron Flicker | Marketing to Human Minds
8 Fascinating Psychological Biases - Richard Shotton - #592
Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them
How to Make Better Choices in Retirement with Richard Shotton
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.