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Embracing Marketing Mistakes — How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
Not scored yet4m·2026-04-02·Business

How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton

Embracing Marketing Mistakes

Marketing mistakes happen to everyone, even the so-called experts. We’ve seen everything from press releases that accidentally went viral for the wrong reasons to brand names so complicated even the CEO couldn’t spell them. But there’s something weirdly therapeutic about sharing these messes. One guest summed it up…

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