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SCOUT· 32%25m·2023-11-24·News Politics
SCOUT· 32%25m·2023-11-24·News PoliticsCoca-Cola’s Mega Marketing Transformation
The Morning Brief · 494
In an age of shorter attention spans and higher health hazards, Coca-Cola is rewriting its marketing mantra as the 136-year-old beverage behemoth faces fast-moving and changing Gen Z. In an exclusive conversation, Manolo Arroyo, Global CMO of Coca-Cola Co. spills the beans to host Ratna Bhushan on the future of fizz…
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