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DecaMillionaire Decoded
Justin Goodbread
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights,…
680 episodes tracked Similar shows

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The Real Reason Your Clients Don't Refer Family and Friends
DecaMillionaire Decoded
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90-Day Marketing Playbook to Attract Premium Clients for Financial Advisors
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1h 01m ·

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Hard Work, Guesswork, or Framework: How to Take Your Practice from $1M to $3M
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15m ·

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Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
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How I Make My Clients Rich Against Their Will
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3 Financial Advisor Business Models
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Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
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Enemies of the DecaMillionaire
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How Financial Advisors Can Run a Discovery Meeting That Closes Itself
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Secrets of the Top 1% of Financial Advisors
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How to Build a Personal Brand as a Financial Advisor
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The Top 1% of Financial Advisors
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The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact
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The Ultimate Attraction Tool For Financial Advisors
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$10,000,000 happens when you "Go Pro"
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How to Get Clients From YouTube Without Going Viral
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YOU DON'T NEED TO GO VIRAL: How Financial Advisors Build Eight-Figure Practices With the Right Audience, Not the Biggest One
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The Leverage Grid: Escaping the Back Office to Scale Your Practice
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Profiling Your Way To Freedom
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Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner
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Momentum Over Accountability
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The Midas Touch Part 7: The 3 Habit Traps That Will Destroy Your Business
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Delegate Your Way to Freedom
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The Secret Element of a Presold Client Meeting
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Consistency Over Perfection: A Blueprint for DecaMillionaire Marketing
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The Monster in the Mirror: Balancing Eight-Figure Success with a Healthy Home, with Larry Hagner
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Stop Catching Mudfish: How to Build a Hyper-Targeted Advisory Practice
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The 5 Lies Keeping Advisors Stuck
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The Midas Touch Part 6: Why Withholding Resources Leads to Business Poverty
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The 97 Page Advantage - Why most Marketing Agencies are a waste of money for Financial Advisors.
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The Nine Elements: Handing Over the Keys to Your Business Engine
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Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
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STOP CHASING CLIENTS - How to Have Clients Line Up at Your Door
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Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
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100 to 10 Million: The Math Behind Your DecaMillionaire Valuation
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The Midas Touch Part 5: The Work Ethic Christians Talk About But Rarely Do
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I Interviewed One of My Employees
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Why You'll Never Scale a Business While Failing at Home, with Jesse Carstairs
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What Do You Want? Designing Your Life-Giving Business
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How to Own Your Industry and Scale to $100M, with Richard Wilson
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The Art of Converting Clients With or Without Human Interaction
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Back to the Playbook: Raise Prices Without Losing Customers
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The Midas Touch, Part 4: The Firstfruits Framework for Eight-Figure Success
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The Fee Mistake That Breaks Growing Advisory Firms
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The Secret to Radically Scaling Your Financial Advisor Practice
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How FAs Take a Real Vacation Without Your Inbox Hijiacking Your Life
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The DecaMillionaire VSL Framework: Why Most Advisors Stay Stuck at $1 Million
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The Website Grader: Using AI to Solve Your Client Conversion Problems
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Midas Touch, Part 3: Why Your Business Growth is Tied to Your Integrity
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Why Smart Advisors Never Break $1 Million
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20m ·

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Character Over Content: Why Integrity is the New Business Currency for 2026, with Dan Romer
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46m ·

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The Real Reason Successful Business Owners Are Stuck
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45m ·

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The CEO Transition: How to Buy Back Your Time and Scale Your Legacy, with Nick Perry
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38m ·

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Lion and Lamb Leadership: Balancing Boldness and Compassion to Scale Your Business, with Steven Scoggins
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51m ·

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How to Attract Better Clients
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39m ·

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Using Neuroscience to Unlock Your Business Calling, with Dr. Lee Warren
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Midas Touch, Part 2: The Success Secret That Makes Business Coaches Nervous
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20m ·

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Why Is It That Only A Few Business Owners 10x Their Income?
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38m ·

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Why What You Stop Doing Determines What You Become
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20m ·

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God's ROI: 100-Fold Returns for Radical Obedience
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39m ·

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How Simple Businesses Hit One Million Dollars Faster
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42m ·

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Why Employees Misunderstand Your Success And How To Fix It
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37m ·

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The Cost You're Already Paying And Why It's Bankrupting Your Destiny
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22m ·

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If The Money Ain't There, Then Maybe God Ain't In It.
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Cracking the Code: Modern Strategies for Capital Gains Tax Deferral, with Brett Swarts
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48m ·

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The Midas Touch: Part 1
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33m ·

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Tax Strategies for DecaMillionaires, with Patrick Lonergan
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47m ·

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Merry Christmas From The DecaMillionaire Team
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11m ·

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Achieving Business Freedom by Empowering Teams and Building Relationships, with Michael Walsh
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45m ·

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Stop Playing Small: The Formula to Building a Business That Works For You, with Ryan McGarghan
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39m ·

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How to Build a Workplace Culture Where Employees Want to Stay, with Anton Gunn
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48m ·

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Scaling Frameworks and Building Legacy, with Dr. Thomas J. Powell
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39m ·

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The Four Questions That Will Change Your Life For The Rest Of Your Life
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30m ·

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How to Become a Super Bold Business Leader, with Fred Joyal
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38m ·

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The Greatest Business Plan
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The Importance of Change Leadership, with Dr. Fred Johnson
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49m ·

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The Importance of Relentless Execution, with John Mallora
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48m ·

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High-Impact Fitness: Maximizing ROI for the Busy Entrepreneur
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The Business Owner Who Made $200,000 Less - And Still Walked Away With $4,000,000 More
DecaMillionaire Decoded
34m ·

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Redefining Your Approach to Referrals, with Mike Garrison
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The DecaMillionaire's Secret Weapon
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Fitness Fuels DecaMillionaire Decisions
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The Lie of Generosity
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21m ·

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The Trap of False Confidence
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22m ·

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The 5 Laws of Break Through
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Discover the Highs and Lows of Entrepreneurship, with Glenn Poulos
DecaMillionaire Decoded
36m ·

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Did Tom Cruise Really Do This? Why The Vast Majority of Business Owners Will Never Be Free
DecaMillionaire Decoded
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Millionaire Excuse Machine
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Why Your Wisdom May Be Wicked
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22m ·

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Why Not You?
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The Lie of Freedom that Every Business Owner Falls For
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1h 37m ·

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Stuck in "Success"
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31m ·

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Building Friendships When Life Won't Slow Down
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11m ·

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Discover the Mindset Shifts That Can Lead You to DecaMillionaire Status
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The Boldest Decision Most Business Owners Never Make
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13m ·

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The Importance of Purpose and Resilience, with Hugh Massie
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42m ·

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Friendship Doesn't Just Happen
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13m ·

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What is Vision Really? And Why Most Business Owners Don't Have It
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Why DecaMillionaires Seek True Friendship
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7 Things a DecaMillionaire Never Says
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Why You're Not executing And What To Do About It
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DecaMillionaire Isn't a Dream—It's a Decision
DecaMillionaire Decoded
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The DecaMillionaire's Secret Weapon
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From Coach to DecaMillionaire, with Scott Couchenour
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Mastery, Mentorship, and the Mission that Drives Me
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An Interview with Justin, by His Son Justus
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39m ·

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You Are Expensive (And That's a Good Thing)
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16m ·

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Raising Entrepreneurs—How Intentional Parenting Shapes DecaMillionaire Futures
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47m ·

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The Unnamed Word in DecaMillionaire Success
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23m ·

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Where Do You Get The Cash to Scale Your Business?
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24m ·

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10 Thought Patterns That Will Either Build or Break Your DecaMillionaire Journey
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Decentralizing Your Business for a Successful Exit, with Monica Garcia Duggal
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38m ·

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The 1% You're Still Holding Is Costing You Everything
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22m ·

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Faith-Driven Leadership, with Judy Weber
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How to Win at Work Without Losing What Matters Most
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12m ·

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Personal Development Leads to Financial Freedom, with JM Ryerson
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42m ·

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Your Desired Outcome Demands an Unwilling Action
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19m ·

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Creating a Culture of Safety and Trust, with Kyle Danner
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31m ·

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The Seven Belief Shifts Needed to Break Through The Glass Ceiling
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17m ·

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A Dream That Cannot Fail
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27m ·

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Taking Time Off is not a Reward, it's a Requirement
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28m ·

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The Importance of Consistency, with Jake Falcon
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40m ·

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The Difference Between Grit and Growth: Why Entrepreneurs Flame Out Before 5 Years
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13m ·

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The Journey of a DecaMillionaire, with Eric Malka
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You Don't Need More Time, You Need More Clarity
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10m ·

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Scaling Your Business for Exit, with Alexis Sikorsky
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33m ·

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They Think That You Don't Care, But they Don't See The Weight That You Carry
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11m ·

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The Importance of Health, Family, and Faith, with Joe Strazzeri
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44m ·

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Purpose Isn't Discovered, It's Remembered
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14m ·

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Finding Your Purpose After Exiting Your Business, with Jerome Myers
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41m ·

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Key Tax Principles to Leverage Your Business
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13m ·

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The Importance of Tax Planning, with Nik Agharkar
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44m ·

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The Importance of Aligning Inspiration with Business Goals
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12m ·

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Unlocking Your Genius, with Paul Davis
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37m ·

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DecaMillionaire Decoded
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26m ·

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The Closing of The Justin Goodbread Show: What's Next?
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14m ·

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Faith, Focus, and the Fight for Your Vision
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1h 06m ·

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The Silent Threat Keeping Business Owners Overworked & Underpaid
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22m ·

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Why You Should Consult with a Legal Advisor, with Kelly Sturmthal, Esq
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31m ·

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7 Secrets on How To Break Through the Glass Ceiling of Your Business and Become a Decamillionaire
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The 3 Shifts That Finally Set Business Owners Free
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16m ·

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The Decamillionaire Mindset: The Power of Saying 'No'
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18m ·

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Step Into Your Best Self and Lead with Excellence Today, with Jason Yarusi
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38m ·

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Why I Spent $20,000 for Coaching
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23m ·

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Why Most Financial Advisors Will Not Create Generational Wealth
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26m ·

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5 Lessons That Will Make Financial Advisors Rich
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26m ·

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Five Values of a Successful Business, with Ali Nasser
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48m ·

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Why Most Financial Advisors Will Not Double Their Income Within the Next 12 Months
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37m ·

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Mistakes That Kill Your Value: Financial Advisors Are LIARS
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33m ·

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Why 90% of Business Owners Fail at Scaling - Master These 5 Steps Instead
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19m ·

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Navigating Business Challenges: Resilience in the Digital Age with Gresham Harkless
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31m ·

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2025: Beginning of the Year Challenge
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38m ·

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Christmas Special: A Year in Review
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19m ·

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Maximize Your Time: Stop Wasting Hours in Useless Meetings
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22m ·

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Value Growth Academy Session: How To Hire The Right People
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30m ·

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Achieving the Freedom Lifestyle, with Guest Bryan Clayton
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32m ·

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Asking a Business Owner: Lessons From Trump
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19m ·

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The Secret to Marketing & Getting More Clients in Your Practice
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35m ·

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Biz Owner Success: 18 Success Secrets
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32m ·

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Scale Your Business: Business Plan vs Strategic Plan
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15m ·

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12 Values for Success
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33m ·

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Biz Owner Success: Flipping The Script, with Ali Nasser
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50m ·

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Biz Owner Success: Julie Keyes, Entrepreneur Turned Business Coach
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26m ·

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Faith In Business: When Did Money Become Everything?
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20m ·

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Biz Owner Success: The Next Step to Business Owner Success with Gordon Bell
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34m ·

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Faith In Business: From Stuck to Soaring
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15m ·

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The Secret to a Successful Business Exit: Tips from a Financial Advisor with Craig West
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29m ·

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Scale Your Business: Value Growth Simplified
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36m ·

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Biz Owner Success: Top Business Coach Mark Kravietz Reveals Success Secrets You Need
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30m ·

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Scale Your Business: You Must Divide to Multiply
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15m ·

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Business Owner Success: Giving Away the Family Business with Dr. Tom Deans
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29m ·

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30-Year Entrepreneur: 6 Reasons You Have No Freedom!
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20m ·

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In Too Many Seats to Achieve Business Owner Success: An Interview with Ali Nasser
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46m ·

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Mistakes That Kill Your Value: 11 Business Mistakes to Avoid
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25m ·

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Mistakes That Kill Your Value: 30-Year Entrepreneur Reveals 4 Traits of Great CEOs
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23m ·

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5 Proven Marketing Strategies to Scale Any Business
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16m ·

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Why Your Business is Not Growing - And How to Fix it
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12m ·

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Capturing Value For Business Owner Success, with Ryan McCaslin
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30m ·

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Faith In Business: The Enemy Wants to Ruin Your Wealth
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16m ·

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30-Year Entrepreneur: 10 Habits of Success
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20m ·

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Grow to a $10m Business: The 4 Metrics to Track
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12m ·

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Growth and Scalability: A Business Owner Success Story
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44m ·

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The $10M Blueprint: Making Your Business Unstoppable
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9m ·

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Stop Self-Sabotage: 10 Lies I Told Myself That Cost Me Millions
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20m ·

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How I Built a $10M+ Service-Based Company in 49 Months: The 5 Critical Stages of Business Growth
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21m ·

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$10M+ Entrepreneur Gives 30 Years of Business Advice: 5 Challenges Critical to Business Success
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14m ·

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Self-Talk: 5 Ways to Master Your Business Mindset to Crush It
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25m ·

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Employees Suck: Aligning Your Team's Aspirations
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26m ·

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Making Better Choices: 10 Steps for Better Decision Making
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15m ·

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Success is Impossible... Unless: The Importance of Setting Goals
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18m ·

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Poor vs. Rich vs. Wealthy: The Five Levels of True Wealth
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24m ·

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Tim McGraw Was Right: Running a Business with Vision and Purpose
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29m ·

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The Power of Persistence: Unlocking Success for Business Owners
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34m ·

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A Secret of the Rich: Maximizing Wealth through the Art of Delegation
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33m ·

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Wealthy Business Owners Are Weird
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27m ·
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Entrepreneur vs. Intrapreneur: Navigating Business Ownership
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52m ·

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The Real Reason You are Broke: The Battle Within, Understanding Fear and Anxiety
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33m ·
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Purpose Beyond Profit: Redefining Success in Business and Life
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21m ·

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What I've Learned in 500 Episodes!
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31m ·

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How to make your Calendar Reflect your Priorities as a Business Owner
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20m ·

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How your RIA could bring 8 Figures at it's Sale
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18m ·
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Optimize your RIA's marketing by tracking these Items Regularly
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28m ·

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How to Communicate and Track Customer Experience to Gain more Loyal Clients
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24m ·

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When should I start Niche Marketing my RIA
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Year End Planning for an 8 figure exit
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Making the Most of your RIA's Marketing Dollars
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Return on Investment for RIA marketing
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Protecting Your RIA's Intellectual Property for a Higher Multiple
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25m ·

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Disclosing Litigation During a Business Sale: What RIA Owners Should Know
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25m ·

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Risk Mitigation for the RIA Owner
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26m ·

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Marketing & Sales Synergy to drive your RIA's growth
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23m ·

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What your Sales projections can tell you about your RIA's health
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22m ·

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The power of No in your Practice
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Fire yourself as the lead producer in your business Pt 2
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33m ·

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Fire yourself from being the Lead Producer in your RIA Pt 1
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27m ·

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10 Steps for Designing an Employee Incentive Program to Fuel the 8-Figure Exit
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24m ·

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Reducing Compliance Risk through Operational Processes
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17m ·

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Driving Profitability through your RIA's Governing Documents
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You can't have a Flat Organizational Chart in a Financial Advisory Firm
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29m ·

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Key Performance Indicators to drive your RIA's Operational Efficiency to an 8 Figure Value
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16m ·

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Building a Committed Team for your 8 Figure Exit: Part 2
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22m ·

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Building a Committed Team for your 8 Figure Exit Part 1
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23m ·

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Change Management in Preparation for your 8 Figure Exit
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22m ·

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4 Reasons Clients are Leaving your RIA
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26m ·

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What Are the Key Drivers of Operational Efficiency in your RIA
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26m ·

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Pass the Baton: Developing FIrm Leadership for your 8 Figure Exit
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17m ·

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Inspiring your Firm's Leaders to Make way for your 8 Figure Exit
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19m ·

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8 Ways to Promote Teamwork in your Senior Leadership Team
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17m ·

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Is your RIA's Culture Preventing Your 8-Figure Exit?
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21m ·

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Predictably Planning your 8 Figure Exit
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20m ·

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Strategically Implementing Technology in your RIA
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21m ·

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7 Reasons Your "Ideal" Client will prevent your 8 Figure exit
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19m ·

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Intentional Planning to stay ahead of your Competition in the RIA Industry
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19m ·

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Maximizing your Business's Financial Performance with KPIs: Insights for Independent RIA Owners
DecaMillionaire Decoded
20m ·

Not scored yet
Productivity Paradox: How to increase your NOI without burning out
DecaMillionaire Decoded
26m ·

Not scored yet
Why you Need a CFO for your Independent RIA
DecaMillionaire Decoded
27m ·
Not scored yet
Are you Tired of Feeling Broke as a Financial Advisor?
DecaMillionaire Decoded
34m ·

Not scored yet
Independent Financial Advisors: Unlocking Success as Firm Owners
DecaMillionaire Decoded
23m ·

Not scored yet
For Your Business's Sake, Let Your Office Manager Manage YOU!
DecaMillionaire Decoded
28m ·

Not scored yet
What you and your spouse should expect After Selling Your Business
DecaMillionaire Decoded
20m ·
Not scored yet
Pros and Cons of Using a Broker to Sell a Business
DecaMillionaire Decoded
14m ·

Not scored yet
As an established dentist, Should you Open a New Office location?
DecaMillionaire Decoded
14m ·

Not scored yet
Should I Merge with Another Practice?
DecaMillionaire Decoded
20m ·
Not scored yet
Buying another Dental Practice: The Pros and Cons
DecaMillionaire Decoded
20m ·

Not scored yet
Growing your Dental Practice; Reinvestment is Key
DecaMillionaire Decoded
23m ·

Not scored yet
Selling A Business to Start Another - Is the Time Right?
DecaMillionaire Decoded
18m ·

Not scored yet
Is Trying to Exceed Expectations Dangerous to Your Business?
DecaMillionaire Decoded
13m ·

Not scored yet
Your Business Sold - Can You Handle Being an Employee?
DecaMillionaire Decoded
15m ·

Not scored yet
Communicating your Company's Core Values to Customers
DecaMillionaire Decoded
17m ·

Not scored yet
Telling the Future - the Power of the Pro Forma in Small Business
DecaMillionaire Decoded
20m ·

Not scored yet
3 Ways to Quickly Implement Extreme Ownership Principles to Your Team
DecaMillionaire Decoded
27m ·

Not scored yet
Succession Planning vs. Exit Planning - The Difference is Critical
DecaMillionaire Decoded
15m ·

Not scored yet
3 Ways to Determine Your Ideal Client and Use the Results
DecaMillionaire Decoded
22m ·

Not scored yet
The Psychology of a business owner (in transition) with Dr. Yvonne Kinney
DecaMillionaire Decoded
24m ·

Not scored yet
How to Build a Pivot Strategy for Your Business
DecaMillionaire Decoded
22m ·

Not scored yet
Increasing Business Profits by Adding Recurring Revenue Models
DecaMillionaire Decoded
20m ·
Not scored yet
Upskilling Staff into Team Leadership Roles through Mentoring
DecaMillionaire Decoded
16m ·

Not scored yet
Dealing with Internal Conflict in a Second Generation Business
DecaMillionaire Decoded
41m ·

Not scored yet
Pitfalls of Your Kids Taking Over the Family Business
DecaMillionaire Decoded
19m ·

Not scored yet
Ways Your Business Can Benefit from Economic Uncertainty
DecaMillionaire Decoded
19m ·

Not scored yet
Ways to Use FIT (frequency, impact, and trust) in Relationship Marketing with Luke Acree
DecaMillionaire Decoded
42m ·
Not scored yet
How to Raise Prices Without Losing Customers
DecaMillionaire Decoded
24m ·

Not scored yet
Why should small businesses avoid price wars with competitors?
DecaMillionaire Decoded
20m ·

Not scored yet
How to Invest as a Business Owner
DecaMillionaire Decoded
33m ·

Not scored yet
Getting Employee Buy In
DecaMillionaire Decoded
19m ·

Not scored yet
5 Ways to Keep Good Employees
DecaMillionaire Decoded
26m ·

Not scored yet
How to Know When is the Best Time to Sell My Business
DecaMillionaire Decoded
20m ·

Not scored yet
Not a Good Fit...What to Do When You Hired the Wrong Person
DecaMillionaire Decoded
27m ·

Not scored yet
When to Phase Out a Service or Product
DecaMillionaire Decoded
25m ·

Not scored yet
How Your Business Can Increase Profit Margins During Inflation
DecaMillionaire Decoded
20m ·

Not scored yet
Sales Department: Beware of Recentralization
DecaMillionaire Decoded
18m ·

Not scored yet
The Relationship Between Sales and Marketing
DecaMillionaire Decoded
23m ·

Not scored yet
Filling the Holes in Your Exit Plan Today
DecaMillionaire Decoded
17m ·

Not scored yet
Filling the Holes, Selling to an Open Market
DecaMillionaire Decoded
15m ·

Not scored yet
Filling the Holes, Selling Your Business to a Key Employee
DecaMillionaire Decoded
21m ·

Not scored yet
Filling the Holes, Selling Your Business to a Family Member
DecaMillionaire Decoded
13m ·

Not scored yet
Filling the Holes in Your Exit Plan
DecaMillionaire Decoded
19m ·

Not scored yet
Standard Operating Procedure Deep Dive
DecaMillionaire Decoded
15m ·

Not scored yet
How to Build and Implement Impactful Business Processes
DecaMillionaire Decoded
17m ·

Not scored yet
Complexities in HR; How to Investigate the Conflict
DecaMillionaire Decoded
24m ·

Not scored yet
The Wealth Game: Home Plate
DecaMillionaire Decoded
16m ·

Not scored yet
The Wealth Game: The Trap of Third Base
DecaMillionaire Decoded
13m ·

Not scored yet
The Wealth Game: Moving from Second to Third Base
DecaMillionaire Decoded
13m ·

Not scored yet
The Wealth Game: Safe at Second
DecaMillionaire Decoded
14m ·

Not scored yet
The Wealth Game: Stealing from First to Second
DecaMillionaire Decoded
18m ·

Not scored yet
The Wealth Game: Getting to First
DecaMillionaire Decoded
16m ·

Not scored yet
Intro to the Wealth Game
DecaMillionaire Decoded
11m ·

Not scored yet
The Power of Video for Your Marketing
DecaMillionaire Decoded
15m ·

Not scored yet
The Power of Video for Your Team
DecaMillionaire Decoded
17m ·

Not scored yet
A Small Business Sale: A Coach's Perspective
DecaMillionaire Decoded
29m ·

Not scored yet
Business Owner Self Sabotage
DecaMillionaire Decoded
22m ·

Not scored yet
Lessons I Learned from Selling My Business
DecaMillionaire Decoded
23m ·

Not scored yet
Interviewing the Buyer with Patrick Brewer
DecaMillionaire Decoded
32m ·

Not scored yet
I've Sold!
DecaMillionaire Decoded
26m ·

Not scored yet
Attitude = Success Part 2 The Owner's Determination
DecaMillionaire Decoded
12m ·

Not scored yet
Attitude = Success? The Owner Controls the Business's Destiny
DecaMillionaire Decoded
19m ·

Not scored yet
The Emotions of Making the Ultimate Sale
DecaMillionaire Decoded
19m ·

Not scored yet
Roadblocks to Closing - What's Stopping the Business Sale
DecaMillionaire Decoded
18m ·

Not scored yet
Decentralization: Mapping Your Sales Process
DecaMillionaire Decoded
21m ·

Not scored yet
How to Create the Perfect Buyer Persona
DecaMillionaire Decoded
19m ·
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