Is PE killing the B2B ROI imperative? | Nick Eades on what PE-backed marketing teaches the rest of B2B
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Nick Eades, Chief Strategy Officer at Freemarket and one of B2B marketing's most experienced senior leaders, having served as CMO five times across PE-backed, publicly quoted, and VC-funded businesses at companies including IBM,…
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