Employee voices drown out brand voices in B2B – so how do you orchestrate them? Rida Oyebade of Workday on employee advocacy
Why is employee advocacy so often mistaken for a content strategy? Rida Oyebade, Senior Social Media Manager at Workday, explains why handing employees “ready-made content” isn’t enough — advocacy only works when it still sounds like the person sharing it, not the brand behind them. In this episode of Trust &…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Trust & Influence in B2B
See all episodes →
How to win trust in ABM's biggest deals
Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index
B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence
Similar episodes from other shows
More like Trust & Influence in B2B →
How to lead in the new era of employee activism | Megan Reitz
When to change your purpose with Chris Jackson, Group Head of Colleague Experience at Centrica
Lara Acosta: Build A Personal Brand That Changes Your Career
20VC: How Duolingo Scaled to 8M TikTok Followers, How to Create Viral Content, Why Most Companies Suck at Content Marketing and How to Change & Why You Should Not Work with Content Agencies with Zaria Parvez, Global Social Media Manager @ Duolingo
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.