Why Hollywood Is Betting Big on ‘Wicked’
The movie musical “Wicked” collected a blockbuster $114 million in its opening weekend. Over the past year, Universal and its parent company Comcast have launched an all-out marketing blitz to blanket the world in “Wicked.” WSJ’s Erich Schwartzel reports on how it is the new Hollywood playbook. Further Listening: -…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
Similar episodes from other shows
More like The Journal. →
Warner Bros. Discovery Is Exploring a Sale
Mattel’s Filmmaking Strategy
Warner Bros tells Paramount to make an offer it can’t refuse
How Netflix is upending Hollywood
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.