Mattel’s Filmmaking Strategy
Mattel has 45 films in development. A cinematic take on UNO could be coming to a theater near you. Mary Long caught up with New Yorker writer Alex Baracsh to discuss his recent piece, “After ‘Barbie,’ Mattel Is Raiding Its Entire Toybox”. They discuss: - How Mattel is becoming an IP company. - Why “The Last of Us”…
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