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SCOUT· 20%8m·2022-10-22·Arts Culture

Do half of new books really sell fewer than twelve copies?
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A US government lawyer recently caused a stir in the publishing world when he said during a high profile legal trial that half of all new trade titles – books aimed at a general audience - sell a dozen copies or less. Tim Harford investigates with the help of Kristen McLean from the NPD Books group. Presenter: Tim…
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