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Embracing Marketing Mistakes — Lexus Asked Fans Their Favourite Steering Wheel
Not scored yet4m·2026-10-29·Business

Lexus Asked Fans Their Favourite Steering Wheel

Embracing Marketing Mistakes

Mat Thomas joined us back in episode 49 as he reveals the surprising social media misstep that held Lexus back for years. He explains how the brand’s social team that's tucked inside the PR department and disconnected from strategy, audiences, and brand codes that ended up chasing engagement numbers rather than…

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