EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
What happens when you drop £30,000 on an influencer and the sign-ups never show? In this episode of Embracing Marketing Mistakes, Andy Lambert, co-founder of ContentCal, author of Spheres of Influence and now Principal Manager of Product at Adobe Express, unpacks two costly growth errors: overinvesting in performance…
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