EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
Behavioural tactics collapse more often than marketers admit. Phill Agnew joins us again to expose the shortcuts that fail, the ones that hold up under pressure, and the science senior marketers can actually trust. Phill is the creator and host of Nudge, one of the most respected behavioural science podcasts in…
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