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SCOUT· 26%12m·2025-06-26·News Politics

Bata's premium problem in a Prada-priced world
Daybreak · 520
While Prada walks the ramp in Kolhapuris, here in India, Bata, the brand that once defined middle-class respectability, can barely find its footing. Bata which was once a household name, a back-to-school essential, a symbol of quality without fuss, is now finding itself squeezed. Too expensive for the value-hunting…
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