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SCOUT· 20%20m·2026-01-02·News Politics
SCOUT· 20%20m·2026-01-02·News PoliticsHow Legacy Brands Lost GenZ
The Morning Brief · 874
Generation Z has divorced legacy brands. From fashion to food, skincare to supplements, young Indians are abandoning household names for Instagram-born startups their parents have never heard of. Zara feels too expensive and repetitive. H&M lacks uniqueness. Traditional brands feel inauthentic and mass-produced. But…
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