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SCOUT· 16%53m·2026-10-06·Business

Sizing Up Oura
We Fixed It, You're Welcome
Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion. It was supposed to go IPO…and then it didn’t. The ring itself? It tracks your sleep, stress, recovery and activity. It’s a major business. But the ring may be the…
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