Why trust is a critical innovation enabler in B2B | Carla Johnson on the power of high-trust teams
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Carla Johnson, a globally recognized marketing and innovation strategist, speaker, and author of Rethink Innovation. Carla has helped some of the world's top B2B brands—from Emerson and Dell to Intel—reimagine how they inspire…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Trust & Influence in B2B
See all episodes →
How to win trust in ABM's biggest deals
Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index
B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence
Similar episodes from other shows
More like Trust & Influence in B2B →
EP 23: AI in Marketing Strategies
How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)
Love, trust and marketing in the age of AI | Amaryllis Liampoti
AI is Losing Ground: Futurist Brian Solis on Why AI Adoption is Failing
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.