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Trust & Influence in B2B — Why Ignorance is No Longer Acceptable in B2B Digital Advertising
Not scored yet29m·2025-07-16·Business

Why Ignorance is No Longer Acceptable in B2B Digital Advertising

Trust & Influence in B2B · 19

In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Paul Collier, CMO of Funnel Fuel, and Preeti Saini, Global Marketing Leader at IFS, about the critical need for transparency and accountability in B2B digital advertising. The conversation, recorded live at Marketing Ignite,…

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