The deal is won before you're in the room | Why the recommended choice now beats the visible one, with Lottie O'Donoghue from Velo
Most of the conversations that decide a B2B deal happen in a room you'll never be in. Buyers swap recommendations, compare notes and build their shortlists in spaces marketers can neither see nor measure – and by the time you're in contention, the decision is often half made. In this episode of Trust & Influence in…
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