Stuart Maister on Building Trust Through Flexible Storytelling and Strategic Narrative
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Stuart Maister, author of "Choose Trust: Building Relationships for Successful Businesses" published by The Economist. Stuart brings a unique perspective as a former TV and radio journalist turned B2B marketing strategist, combining…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Trust & Influence in B2B
See all episodes →
How to win trust in ABM's biggest deals
Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index
B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence
Similar episodes from other shows
More like Trust & Influence in B2B →
7 tools for building a business people trust | Marcos Aguiar
Why Building Trust Beats Being Liked, with Martin Lewis
EP 23: AI in Marketing Strategies
How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.