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Trust & Influence in B2B — Pretzl: A New Recipe for B2B Agencies? | Clive Armitage on a Five-Into-One Merger with AI Baked In
Not scored yet39m·2025-11-18·Business

Pretzl: A New Recipe for B2B Agencies? | Clive Armitage on a Five-Into-One Merger with AI Baked In

Trust & Influence in B2B · 35

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Clive Armitage, CEO of Pretzl, to discuss one of the most significant transformations in the B2B agency landscape. Clive shares the inside story of how five established Next 15-owned agencies—Agent3, Together, Velocity Partners, PAN…

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