

Pretzl: A New Recipe for B2B Agencies? | Clive Armitage on a Five-Into-One Merger with AI Baked In
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Clive Armitage, CEO of Pretzl, to discuss one of the most significant transformations in the B2B agency landscape. Clive shares the inside story of how five established Next 15-owned agencies—Agent3, Together, Velocity Partners, PAN…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Trust & Influence in B2B
See all episodes →
How to win trust in ABM's biggest deals

Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index

B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence
Similar episodes from other shows
More like Trust & Influence in B2B →
EP 23: AI in Marketing Strategies

Love, trust and marketing in the age of AI | Amaryllis Liampoti

Why AI Could Be Better for Plumbers than Programmers

How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.