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Trust & Influence in B2B — From Colouring Books to Billboards - The Story of AVK's Brand refresh | With Guiseppe Caltabiano
Not scored yet38m·2025-10-28·Business

From Colouring Books to Billboards - The Story of AVK's Brand refresh | With Guiseppe Caltabiano

Trust & Influence in B2B · 32

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Giuseppe Caltabiano, Senior Director of Marketing at AVK. Together, they explore the fascinating journey of how AVK transformed from a niche data center energy provider into a bold, memorable brand that's breaking conventions in the…

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