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Trust & Influence in B2B — Beyond byte-sized: Why long form content still reigns supreme in B2B tech buying
Not scored yet35m·2025-04-14·Business

Beyond byte-sized: Why long form content still reigns supreme in B2B tech buying

Trust & Influence in B2B · 8

In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Ash Lockett, Head of B2B marketing at Babel PR. They discuss findings from Babel's second annual research study examining what influences B2B technology buying decisions among enterprise organizations in the UK and US.…

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