SCOUT· 38%12m·2026-09-14·News PoliticsSydney Sweeney naked ad controversy: what’s she playing at? - The Latest
The actor Sydney Sweeney is under fire for ‘sexualising women’s sports’ in an ad campaign for US sports prediction company Novig, which features a series of images of her in various states of undress as she pretends to play different sports. The ad has been widely criticised by a number of sportswomen, including…
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What people are saying
“EVERYONE is talking about and watching this advert. Genius.”
“All of this controversy just enlarges the audience. Even the haters will view the ad. Huge marketing win.”
“Sydney Sweeney is advertising a betting platform. Love her. Bet she anticipated all of this overreaction. Genius marketing.”
“If women’s sports were actually like this, people would watch 😂”
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