215. The New Media Landscape: Trust, Transparency, and Transformation
For your communication to be credible, you can’t just say it — you have to do it. Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach. “Action builds trust,” says Edelman. “If you don't do…
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