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Think Fast Talk Smart: Communication Techniques — 190. Motivation Matters: How to Leverage What People Already Want
Not scored yet24m·2025-03-11·Business

190. Motivation Matters: How to Leverage What People Already Want

Think Fast Talk Smart: Communication Techniques

How to turn latent motivation into fuel for change. If you want to be a changemaker, you’ll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn’t about creating new motivation — it’s about leveraging the motivation that’s already there. “The most important fuel for any…

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