161. Do Your Homework: Know What to Say by Knowing Who You’re Talking To
Know your audience and tailor the message for them. In high-stakes communication, every word counts. For Jen Psaki, that means knowing who she’s talking to — so she knows just what to say. As the former White House Press Secretary and current host of Inside with Jen Psaki on MSNBC, Psaki has discovered that…
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