Did Sky Sports axe 'Halo' TikTok too fast?
Only three days after launching, Sky had to take down its TikTok channel for female sports fans. Branded as the "lil-sis" of Sky Sports, it was complete with pink hearts and Barbies. But were they on to something? How do we get more young women hooked on sport? The person who figures that out has hit a goldmine. To…
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