The Persuasion Trick That Took Sales From 15% to 55% | Robert Cialdini
Two small words and one pause cut a restaurant’s no-shows by 67%, and the science of persuasion behind that will change how you ask for things. Dr. Robert Cialdini, a research psychologist who wrote Influence: The New and Expanded Psychology of Persuasion, sat down with Lewis to walk through the seven principles he…
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