150 | Ten Minute Tips: Running A Promotion That Doesn’t Damage Your Brand
“How do I run a promotion that doesn’t damage my brand?” is a question I get asked all the time. It’s a valid concern, evidenced no better than by what my friend and fashion brand consultant Elizabeth Stiles calls “The Gap Trap” - where the constant over-promoting and discounting of stock at the famous clothing…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from The Resilient Retail Game Plan - retail insights, retail trends and best practices
See all episodes →
Retail Christmas Window Displays: The 3-Colour Rule That Sells
Retail Stores: Do Online Brands Really Need Bricks and Mortar?
Retail (ecommerce) Websites: Do Bricks-and-Mortar Stores Really Need One?
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.