SaaStr 885: Going from 10 to 1 SDRs. How We Deployed AI Across our Sales Org with Vercel's COO

“The number that matters most here isn't the 10-to-1. It's the $5,000 a year. That's the real bar every B2B + AI vendor is now up against. The buyer's alternative isn't doing nothing. It's a GTM engineer who builds it over a weekend and main…”

“The tripod idea is what makes the 10 to 1 number believable, because it is not just fewer SDRs, it is a different job mix doing the qualification. I am curious how much of that 30 percent quota lift came from better targeting versus the rep…”

“Vercel’s approach shows that successful AI adoption is about more than automating tasks, it requires combining strong data, documented processes, and continuous human feedback to build agents that can perform reliably at scale.”