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The Official SaaStr Podcast: SaaS | Founders | Investors — SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow
Not scored yet22m·2023-01-25·Technology

SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow

The Official SaaStr Podcast: SaaS | Founders | Investors

In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy's CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove the company to a $2.5 billion-dollar acquisition by…

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