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SCOUT· 20%15m·2025-11-25·News Politics

Viral to Valuation: Building Women’s Cricket as a Brand
The Morning Brief · 848
India’s Women in Blue have just delivered a World Cup win that electrified the nation, but what comes after the euphoria? In this episode of The Morning Brief, host Anirban Choudhury talks to branding and marketing veterans Harish Bijoor and Lloyd Mathias about what this historic moment means for the future of women’s…
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