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SCOUT· 33%24m·2025-04-03·News Politics

The Influencer Economy’s Quiet Reset
The Morning Brief · 735
The influencer economy is undergoing a reset, not least due to recent controversies like “India’s Got Latent”. While the number of influencers and their content continue to surge, the brands are now curtailing their extravagant spends on them, exercising greater caution, closely evaluating creators and their content.…
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