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SCOUT· 28%25m·2025-12-02·News Politics
SCOUT· 28%25m·2025-12-02·News PoliticsMeesho's Market Moment
The Morning Brief · 852
A zero-commission bet that rewired India’s e-commerce playbook. In this episode of The Morning Brief, host Samidha Sharma and ET’s Pranav Mukul break down Meesho’s unconventional rise with CEO Vidit Aatrey from leveraging WhatsApp resellers and an asset-light model to becoming a category-shaping marketplace…
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