Maha Kumbh: Business in Blessings
From Eveready torches to luxury tents, and from ash-smeared sadhus to Instagram-worthy holy dips, a spiritual extravaganza like no other, where over 400 million devotees, brands, and marketers converge in Prayagraj. They discover how spirituality is shaping India’s consumer culture. With record-breaking revenues and…
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