SCOUT· 39%1h 03m·2026-09-01·MoneyWhat 12 Years of Failure Taught Steve Jobs About Success
We all know the Steve Jobs who came back in the late 1990s and saved Apple from becoming a footnote. And we've all heard the story of how, in 1985, he was pushed out of the company he'd created. What we don't know is what happened in between. Geoffrey Cain spent years reconstructing the decade Jobs spent outside…
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What people are saying
“We are so lucky to have this podcast. Steve Jobs did not save Apple because he was a genius. He saved it because twelve years of failure taught him what being a genius could not.”
“that HeyGen segment reminds me of The Polar Express”
“I am wondering when he learned about his cancer the first time and if that contributed to his views or actions. Then when the cancer returned, if it changed him? David Kelly, founder of Design Thinking, said Steve told him to seek the moder…”
“I loved the book, I have read all his books and I actually learnt the most from this one!”
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