SCOUT· 61%1h 03m·2026-09-01·MoneyWhat 12 Years of Failure Taught Steve Jobs About Success
We all know the Steve Jobs who came back in the late 1990s and saved Apple from becoming a footnote. And we've all heard the story of how, in 1985, he was pushed out of the company he'd created. What we don't know is what happened in between. Geoffrey Cain spent years reconstructing the decade Jobs spent outside…
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What people are saying
“We are so lucky to have this podcast. Steve Jobs did not save Apple because he was a genius. He saved it because twelve years of failure taught him what being a genius could not.”
“This is the kind of content the internet needs.”
“I finished this interview thinking that Steve Jobs wasn’t just some genius, but rather an intelligent eccentric man, whose demeanour and ferocity brought out the best in people. But then I don’t know much about Steve.”
“I’m looking forward to reading this book”
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