The NBA's Media Rights Are Up for Grabs. Billions Are at Stake.
The National Basketball Association is in advanced stages of a new round of media-rights deals. WSJ’s Amol Sharma unpacks why several major media players are jostling for the lucrative rights. Further Reading: -NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT -Amazon, YouTube Vie for NBA Streaming…
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