The MAHA Shake-Up at Steak ‘n Shake
Patriot Shakes. Huge American flags. Beef Tallow. Steak ‘n Shake, the classic fast food chain, is in the middle of an audacious turnaround strategy: a full embrace of the Make America Healthy Again movement. WSJ’s Heather Haddon spoke with the chain’s new “chief MAHA officer” and explains what’s behind the rebrand.…
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