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The Journal. — The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show
Not scored yet19m·2024-11-21·News Politics

The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

The Journal.

When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on. Further Listening: - The NBA’s Media Rights Are Up For Grabs. Billions Are At…

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