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The Journal. — Are Diamonds Even a Luxury Anymore?
Not scored yet19m·2025-07-24·News Politics

Are Diamonds Even a Luxury Anymore?

The Journal.

Global diamond company De Beers spent decades convincing couples that true love required a diamond. But now, lab-grown diamonds that are identical to naturally-mined ones are flooding the market with cheaper options and reshaping the diamond business completely. WSJ’s Jenny Strasburg takes us inside the showdown in…

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