Colin Cowherd Podcast - MASSIVE World Cup Ratings, Messi’s Star Power, Rise Of Soccer Culture In America
Colin is joined by Mike Mulvihill, President of Insights and Analytics for FOX Sports. They start with FOX’s process for predicting the TV numbers for the World Cup to advertisers, and Mike explains that the viewership is similar to two full NFL regular seasons and will reach around 150 million viewers (3:30). He also…
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