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SCOUT· 65%1h 11m·2026-06-24·Sports
SCOUT· 65%1h 11m·2026-06-24·SportsThe Secret Process Behind the NASCAR Diecast with Lionel Brands Group
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Kelley Earnhardt Miller welcomes Howard Hitchcock and Richard Barry, the CEO and COO of Lionel Brands Group, to the Business of Motorsports for a conversation that pulls back the curtain on one of NASCAR's most beloved and misunderstood businesses. What most fans see as a toy or a souvenir is actually the product of a…
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