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SCOUT· 29%20m·2016-05-29·Arts Culture
SCOUT· 29%20m·2016-05-29·Arts Culture37. Brand It
The Allusionist
Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s…
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29%
SCOUT
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